Photographer Adriano Moreira, 45, a resident of Niterói, found a creative and fun way to keep his 3-year-old daughter Luisa and 10-year-old stepson Vinícius, who wasn’t taking classes, busy in quarantine. He came up with the idea of recreating classic posters from old movies like “The Shining”, “Indiana Jones”, “Psycho”, “Jaws” and “Karate Kid” using the two children in place of the original actors, thus ensuring an extra dose from cuteness to posters promoting the attractions presented in movie theaters.
— In the middle of the pandemic, it was very common for people to come to thank me, saying that the post (of the recreated posters) was the lightest thing they saw that day and that it made them laugh. We are living in a heavy climate, with many people losing loved ones. The re-creation of the posters ends up breaking the dramatic and often terrifying atmosphere of the scenes portrayed, causing laughter, where the original idea was often fear or tension. For children it’s great fun, a game — says the photographer.
One example of how child models helped break the dramatic or tense mood, eliciting laughter, is the re-creation of the classic shower scene in “Psycho”. In the “cute version”, the actress Janet Leigh is replaced by the girl Luisa. And the original scream of terror gives way to the girl’s hearty laugh. Although the idea came as a joke, the recreations were very close to the original. Children are photographed and placed on the poster. Adriano orders the costumes online, such as the hat similar to the one worn by Harrison Ford in “Indiana Jones” or the glasses used by Sylvester Stallone in the movie “Cobra”. In the photos taken in the home studio, he insists on reproducing the lighting originally used in the poster’s photography, as well as the ambiance. It also recreates scenarios and uses the same fonts for phrases and credits.
Channel Share Creations
After being posted on the internet, Adriano’s recreations went viral. It didn’t take long to attract the attention of the Telecine channel, which shared ten posters on its social networks with versions made by the photographer of films from its catalogue, such as “The exterminator of the future”, “Joker, “Enjoying the crazy life” and “The illuminated one” . “Some movies just got an extra dose of cuteness from these posters!” wrote in the publication. It was the cue for followers to start asking for versions of other movies, such as “Star Wars”. Adriano estimates that since the beginning of the pandemic he has recreated at least 50 posters, all available on his social networks.
— I have an extensive list of other posters that I just haven’t done yet because they are more complex. One of them is from the movie “The goonies”, which demand even a larger number of children — he said.
A declared movie buff, Adriano is also an announcer, editor and audio producer. The pandemic caused activities to lose demand. With the second dose of Covid-19 vaccine scheduled for September, he plans to slowly resume work.